With experience spanning global fashion platforms, luxury brands, editorial media and strategic marketing, I bridge creativity, culture and commercial relevance.​

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CREATIVE & BRAND DIRECTION

Building distinctive brand universes that translate vision into desirability, relevance and commercial impact. From brand positioning and visual identity development to campaign concepts & creative leadership.
 

FASHION, ART DIRECTION & IMAGE MAKING

Creating distinctive visual narratives for editorials, campaigns, e-commerce, lookbooks and brand communications, overseeing every stage from concept development to production and final execution.
 

BRAND STRATEGY & CONSULTANCY

Supporting brands identifying opportunities, sharpen positioning & build long-term relevance.
 

CONTENT, STORYTELLING & COMMUNICATIONS

Crafting narratives that strengthen brand perception and create meaningful audience engagement. Including: editorial strategy, brand storytelling, thought leadership, content direction & digital communication strategy.