Fashion is one of the most powerful, emotional and cultural languages we have. A form of identity, memory and an expression of the zeitgeist.
 

I experience it through both a creative and analytical lens, with a 360º perspective spanning Fashion, Culture & Creative Direction. Plus, Visual Branding & Storytelling.

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My journey began in Communications, leading me into the world of editorial media and platforms such as Vogue, Farfetch and Mytheresa. Since then, I have continued to explore the intersection of creativity, business and culture, driven by a constant intellectual and aesthetic curiosity.
 

Today, I work as Head of Fashion Marketing & Communications at ATP - the Portuguese T&A Association, where I combine strategic thinking, branding, visual and written storytelling within the world of fashion and the Portuguese textile industry.
 

I grew up influenced by the sensibility of my grandfather, a tailor who worked for the Louis Vuitton Maison, and by his deep respect for detail, craftsmanship, precision, time and intention. It was through him that I learned to see beauty not simply as aesthetics, but as heritage, emotion and art.
 

I do not simply work in fashion. I live and breathe its essence, and the unique way it allows us to communicate, often without words.
 

Because long before we speak, we are already telling a story through what we wear.
 

Welcome to a small part of my world.